Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry

Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry

Pakistan's growing environmental challenges and the emergence of a green market underscore the necessity of understanding how green marketing strategies shape consumer behavior. Accordingly, this study offers a comprehensive contextual analysis by examining the top home appliance sector, provid...

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Bibliographic Details
Main Authors: Abdur Rehman, Sheikh Raheel Manzoor, Atif Ullah, Heesup Han, Antonio Ariza-Montes, Miseldra Gil-Marín
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
Subjects:
Green marketing orientation
Purchase intention
Structural analysis
Eco-driven choice
Brand image
Green customer loyalty
Online Access:http://www.sciencedirect.com/science/article/pii/S000169182500438X
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