Entrepreneurship in the museum: advantages, obstacles, solutions
Today, considering the vital role of museums in society, discovery and search for entrepreneurship in the museum is one of the motivations of researchers in the field of museum studies and management, as well as tourism which can, in addition to preserving and presenting better the heritage and coll...
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| Language: | Persian |
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University of Isfahan
2025-03-01
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| Series: | اقتصاد شهری |
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| Online Access: | https://ue.ui.ac.ir/article_29440_644ef0346c27ddfe6b9f252ea6180e54.pdf |
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| author | Leila Mirghadr Elahe Kazemi Seyed Saeed Hashemi |
| author_facet | Leila Mirghadr Elahe Kazemi Seyed Saeed Hashemi |
| author_sort | Leila Mirghadr |
| collection | DOAJ |
| description | Today, considering the vital role of museums in society, discovery and search for entrepreneurship in the museum is one of the motivations of researchers in the field of museum studies and management, as well as tourism which can, in addition to preserving and presenting better the heritage and collections of the museum, provide opportunities for improving the economic situation, diversifying the tourism market, creating a unique experience, educating and learning visitors, and a suitable platform for discussing and expressing political and social problems and culture. Entrepreneurship in museums, along with its advantages, obstacles, and potential solutions, has not been extensively studied in the context of Iranian museums. The current research pursues the following three goals: 1) Identifying the advantages of entrepreneurship in the museum, 2) Identifying the barriers to the development of entrepreneurship in the museum context, and 3) Identifying the appropriate solutions and strategies for the development of entrepreneurship in the museum. This research is exploratory research and qualitative method (thematic analysis) is used. The statistical community of the research was formed by experts in the fields of entrepreneurship, tourism, and museums, and the data analysis tool is MaxqDA software. The findings of the research indicate that the museum has the necessary potential for the development of entrepreneurship. Furthermore, cultural and social entrepreneurship, tourism with an entrepreneurial perspective, educational opportunities as entrepreneurship advantages, and structural, environmental, and behavioral factors were identified as entrepreneurship obstacles in the museum. In the end, the 6 strategies of market penetration, product development, collaboration, policy making, education, and cultural awareness were introduced as suitable strategies for entrepreneurship in the museum. |
| format | Article |
| id | doaj-art-7fc847bec5e64bfc97f89a67d9c68399 |
| institution | Matheson Library |
| issn | 2588-4867 |
| language | fas |
| publishDate | 2025-03-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | اقتصاد شهری |
| spelling | doaj-art-7fc847bec5e64bfc97f89a67d9c683992025-07-22T08:09:13ZfasUniversity of Isfahanاقتصاد شهری2588-48672025-03-0110111610.22108/ue.2025.144135.130929440Entrepreneurship in the museum: advantages, obstacles, solutionsLeila Mirghadr0Elahe Kazemi1Seyed Saeed Hashemi2Faculty of Tourism, Science and Culture University, Tehran. IranFaculty of Tourism, Science and Culture University, Tehran. IranFaculty of Tourism, Science and Culture University, Tehran. IranToday, considering the vital role of museums in society, discovery and search for entrepreneurship in the museum is one of the motivations of researchers in the field of museum studies and management, as well as tourism which can, in addition to preserving and presenting better the heritage and collections of the museum, provide opportunities for improving the economic situation, diversifying the tourism market, creating a unique experience, educating and learning visitors, and a suitable platform for discussing and expressing political and social problems and culture. Entrepreneurship in museums, along with its advantages, obstacles, and potential solutions, has not been extensively studied in the context of Iranian museums. The current research pursues the following three goals: 1) Identifying the advantages of entrepreneurship in the museum, 2) Identifying the barriers to the development of entrepreneurship in the museum context, and 3) Identifying the appropriate solutions and strategies for the development of entrepreneurship in the museum. This research is exploratory research and qualitative method (thematic analysis) is used. The statistical community of the research was formed by experts in the fields of entrepreneurship, tourism, and museums, and the data analysis tool is MaxqDA software. The findings of the research indicate that the museum has the necessary potential for the development of entrepreneurship. Furthermore, cultural and social entrepreneurship, tourism with an entrepreneurial perspective, educational opportunities as entrepreneurship advantages, and structural, environmental, and behavioral factors were identified as entrepreneurship obstacles in the museum. In the end, the 6 strategies of market penetration, product development, collaboration, policy making, education, and cultural awareness were introduced as suitable strategies for entrepreneurship in the museum.https://ue.ui.ac.ir/article_29440_644ef0346c27ddfe6b9f252ea6180e54.pdfmuseumentrepreneurshipentrepreneurial museums |
| spellingShingle | Leila Mirghadr Elahe Kazemi Seyed Saeed Hashemi Entrepreneurship in the museum: advantages, obstacles, solutions اقتصاد شهری museum entrepreneurship entrepreneurial museums |
| title | Entrepreneurship in the museum: advantages, obstacles, solutions |
| title_full | Entrepreneurship in the museum: advantages, obstacles, solutions |
| title_fullStr | Entrepreneurship in the museum: advantages, obstacles, solutions |
| title_full_unstemmed | Entrepreneurship in the museum: advantages, obstacles, solutions |
| title_short | Entrepreneurship in the museum: advantages, obstacles, solutions |
| title_sort | entrepreneurship in the museum advantages obstacles solutions |
| topic | museum entrepreneurship entrepreneurial museums |
| url | https://ue.ui.ac.ir/article_29440_644ef0346c27ddfe6b9f252ea6180e54.pdf |
| work_keys_str_mv | AT leilamirghadr entrepreneurshipinthemuseumadvantagesobstaclessolutions AT elahekazemi entrepreneurshipinthemuseumadvantagesobstaclessolutions AT seyedsaeedhashemi entrepreneurshipinthemuseumadvantagesobstaclessolutions |