Influence of price, health aspect, taste, and smell on making decision of Myanmar’s peanut oil purchasing

Influence of price, health aspect, taste, and smell on making decision of Myanmar’s peanut oil purchasing

This study aims to investigate the factors that influence consumer purchasing decisions regarding peanut oil brands in Myanmar, specifically examining the impact of price, health benefits, and taste and smell on purchasing behavior. A quantitative research approach was employed to analyze the data c...

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Bibliographic Details
Main Authors: S. Hafianti, E. F. Perez, T. Win, A. N. M. Ansori, H. T. Sam
Format: Article
Language:Russian
Published: Russian Academy of Sciences, V.M. Gorbatov Federal Research Center for Food Systems 2025-07-01
Series:Пищевые системы
Subjects:
peanut oil
purchasing decision
price impact
health influence
Online Access:https://www.fsjour.com/jour/article/view/761
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