Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi
Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker companies, but achieving that objective is become difficult due to the reason that the services and products of several companies are homogenous and their ways of distributions channels are also similar...
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2018-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/321 |
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