Examining Readiness to Buy Fashion Products Authenticated with Blockchain

Examining Readiness to Buy Fashion Products Authenticated with Blockchain

The fashion industry is undergoing significant transformation through blockchain technology, which enhances product traceability, authenticity, and transactional transparency. This study explores blockchain’s potential to revolutionize the fashion supply chain by enabling detailed monitoring from de...

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Bibliographic Details
Main Authors: Danica Sovtić, Aleksandra Trpkov, Miloš Radenković, Snežana Popović, Aleksandra Labus
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
blockchain
fashion industry
supply chain traceability
product authenticity
UTAUT2
Online Access:https://www.mdpi.com/0718-1876/20/2/119
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