Informational and analytical support of planning processes of marketing actions in high-speed trains
In modern conditions, the important tasks of the Directorate of High-Speed Communication of the JSC “Russian Railways” are to improve the quality of transport services, maintain stable positions in the transport market, and increase demand. The use of a set of marketing tools in “Sapsan” trains allo...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Joint Stock Company «Railway Scientific and Research Institute»
2018-02-01
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| Series: | Вестник Научно-исследовательского института железнодорожного транспорта |
| Subjects: | |
| Online Access: | https://www.journal-vniizht.ru/jour/article/view/188 |
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