Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Moldova (AESM), Center for Studies in European Integration
2016-12-01
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| Series: | Eastern European Journal of Regional Studies |
| Subjects: | |
| Online Access: | http://www.csei.ase.md/journal/files/issue_22/EEJRS_0202_VAR.pdf |
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| _version_ | 1839600857727893504 |
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| author | A.VARADARAJ D.CHARUMATHI |
| author_facet | A.VARADARAJ D.CHARUMATHI |
| author_sort | A.VARADARAJ |
| collection | DOAJ |
| description | Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same. |
| format | Article |
| id | doaj-art-775d90c1fe8d4f389c92f15aa5cf6fe6 |
| institution | Matheson Library |
| issn | 1857-436X 2537-6179 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Academy of Economic Studies of Moldova (AESM), Center for Studies in European Integration |
| record_format | Article |
| series | Eastern European Journal of Regional Studies |
| spelling | doaj-art-775d90c1fe8d4f389c92f15aa5cf6fe62025-08-02T11:25:51ZengAcademy of Economic Studies of Moldova (AESM), Center for Studies in European IntegrationEastern European Journal of Regional Studies1857-436X2537-61792016-12-01226673Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City A.VARADARAJ0D.CHARUMATHI1MEASI Institute of ManagementMEASI Institute of ManagementOnline shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.http://www.csei.ase.md/journal/files/issue_22/EEJRS_0202_VAR.pdfOnline shoppingconsumersE-MarketingInternet MarketingPurchase Behaviour |
| spellingShingle | A.VARADARAJ D.CHARUMATHI Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City Eastern European Journal of Regional Studies Online shopping consumers E-Marketing Internet Marketing Purchase Behaviour |
| title | Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
| title_full | Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
| title_fullStr | Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
| title_full_unstemmed | Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
| title_short | Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City |
| title_sort | impact of online shopping on the purchase behavior of consumers in chennai city |
| topic | Online shopping consumers E-Marketing Internet Marketing Purchase Behaviour |
| url | http://www.csei.ase.md/journal/files/issue_22/EEJRS_0202_VAR.pdf |
| work_keys_str_mv | AT avaradaraj impactofonlineshoppingonthepurchasebehaviorofconsumersinchennaicity AT dcharumathi impactofonlineshoppingonthepurchasebehaviorofconsumersinchennaicity |