$The Role of Brand Awareness in Shaping Customer Purchase Decisions: A Phenomenological Study of Nora Tex, a Muslim Fashion MSME in Indonesia$
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The Role of Brand Awareness in Shaping Customer Purchase Decisions: A Phenomenological Study of Nora Tex, a Muslim Fashion MSME in Indonesia

This phenomenological study explores how brand awareness influences customer purchase decisions in Nora Tex, a Muslim fashion micro, small, and medium enterprise (MSME) in Indonesia. By addressing a gap in literature on culturally embedded branding, the research delves into the emotional and religio...

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Bibliographic Details
Main Author:	Nurus Sobakh
Format:	Article
Language:	English
Published:	Mashhad: Behzad Hassannezhad Kashani 2025-06-01
Series:	International Journal of Management, Accounting and Economics
Subjects:	brand awareness, customer purchase decision, msme nora tex muslim fashion
Online Access:	https://www.ijmae.com/article_223031_2b753548781f064501ee5b5606072f1e.pdf
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