Disclosing gen Z’s perception on cultural diplomacy practices in digital media through the role of Korean celebrities in Indonesian products

This article disclose how generation Z’s perception toward digital culture diplomacy practice manifests in the assigning of Korean celebrities in Indonesian products’ brand. This is related with how they interest into Korean culture. This is following the entry of the Korean wave of culture into Ind...

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Bibliographic Details
Main Authors: Fatma Dian Pratiwi, Maya Sandra Rosita Dewi, Rahmah Attaymini, Rama Kerta Mukti
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2025-06-01
Series:Jurnal Aspikom
Subjects:
Online Access:https://jurnalaspikom.org/index.php/aspikom/article/view/1522
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