Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector
<i>Background</i>: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, t...
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Main Authors: | Hassan Alkhiyami, Laoucine Kerbache, Majed Hadid |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2024-01-01
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Series: | Logistics |
Subjects: | |
Online Access: | https://www.mdpi.com/2305-6290/8/1/11 |
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