Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector
<i>Background</i>: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, t...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-01-01
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| Series: | Logistics |
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| Online Access: | https://www.mdpi.com/2305-6290/8/1/11 |
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| author | Hassan Alkhiyami Laoucine Kerbache Majed Hadid |
| author_facet | Hassan Alkhiyami Laoucine Kerbache Majed Hadid |
| author_sort | Hassan Alkhiyami |
| collection | DOAJ |
| description | <i>Background</i>: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, the present paper provides a state-of-the-art review of existing papers dealing with consumers’ channel choice when buying groceries. <i>Methods</i>: A systematic literature review (SLR) is performed following the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) procedure, identifying 36 research papers published in the last decade. <i>Results</i>: The results present the principal methodologies adopted by the analyzed research papers to address this topic, along with the various channels available to consumers to date. Other important outcomes of this review include the main variables that can affect consumer choice when deciding between the available channels and the limitations of the analyzed papers, along with suggestions for future research directions to address these limitations. <i>Conclusions</i>: This paper discusses the essential effects of consumers’ channel choice on the logistics and operation services of grocery retailers. It also provides an integrative framework linking the influencing factors of consumer choice with outcomes directly impacting grocery retailers’ logistics services. |
| format | Article |
| id | doaj-art-73e293b161624f61b9b37f99f05c0ec0 |
| institution | Matheson Library |
| issn | 2305-6290 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Logistics |
| spelling | doaj-art-73e293b161624f61b9b37f99f05c0ec02025-08-02T11:06:43ZengMDPI AGLogistics2305-62902024-01-01811110.3390/logistics8010011Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery SectorHassan Alkhiyami0Laoucine Kerbache1Majed Hadid2Division of Engineering Management and Decision Sciences, College of Science and Engineering, Hamad Bin Khalifa University, Qatar Foundation, Doha P.O. Box 34110, QatarDivision of Engineering Management and Decision Sciences, College of Science and Engineering, Hamad Bin Khalifa University, Qatar Foundation, Doha P.O. Box 34110, QatarDivision of Engineering Management and Decision Sciences, College of Science and Engineering, Hamad Bin Khalifa University, Qatar Foundation, Doha P.O. Box 34110, Qatar<i>Background</i>: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, the present paper provides a state-of-the-art review of existing papers dealing with consumers’ channel choice when buying groceries. <i>Methods</i>: A systematic literature review (SLR) is performed following the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) procedure, identifying 36 research papers published in the last decade. <i>Results</i>: The results present the principal methodologies adopted by the analyzed research papers to address this topic, along with the various channels available to consumers to date. Other important outcomes of this review include the main variables that can affect consumer choice when deciding between the available channels and the limitations of the analyzed papers, along with suggestions for future research directions to address these limitations. <i>Conclusions</i>: This paper discusses the essential effects of consumers’ channel choice on the logistics and operation services of grocery retailers. It also provides an integrative framework linking the influencing factors of consumer choice with outcomes directly impacting grocery retailers’ logistics services.https://www.mdpi.com/2305-6290/8/1/11groceryfresh foodmarketing channelslogistics |
| spellingShingle | Hassan Alkhiyami Laoucine Kerbache Majed Hadid Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector Logistics grocery fresh food marketing channels logistics |
| title | Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector |
| title_full | Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector |
| title_fullStr | Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector |
| title_full_unstemmed | Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector |
| title_short | Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector |
| title_sort | consumers marketing channel choice and the impact on logistics and operations a systematic literature review of the fresh food and grocery sector |
| topic | grocery fresh food marketing channels logistics |
| url | https://www.mdpi.com/2305-6290/8/1/11 |
| work_keys_str_mv | AT hassanalkhiyami consumersmarketingchannelchoiceandtheimpactonlogisticsandoperationsasystematicliteraturereviewofthefreshfoodandgrocerysector AT laoucinekerbache consumersmarketingchannelchoiceandtheimpactonlogisticsandoperationsasystematicliteraturereviewofthefreshfoodandgrocerysector AT majedhadid consumersmarketingchannelchoiceandtheimpactonlogisticsandoperationsasystematicliteraturereviewofthefreshfoodandgrocerysector |