Antecedents and Consequences of Flow Experience in Virtual Reality Tourism: A Path Analysis of Visit Intention

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Antecedents and Consequences of Flow Experience in Virtual Reality Tourism: A Path Analysis of Visit Intention

This study examines the psychological mechanisms underlying virtual reality (VR) tourism experiences through an integrated theoretical framework centered on flow experience and visit destination intention. Drawing upon flow theory, the research investigates how interactivity, perceived vividness, an...

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Bibliographic Details
Main Authors:	Lei Zhou, Huaqing Zhou, Xiaotang Cui, Jing Zhao
Format:	Article
Language:	English
Published:	MDPI AG 2025-06-01
Series:	Information
Subjects:	virtual reality tourism flow experience hedonic motivation visual appeal visit destination intention perceived vividness
Online Access:	https://www.mdpi.com/2078-2489/16/6/484
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