Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste
Consumer bread storage practices significantly affect the shelf life of bread, which is one of the most wasted food items in households. Addressing consumer bread waste is crucial for reducing overall food waste at home. However, despite the vital role of bread and bakery products in our diets, cons...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Future Foods |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833525001595 |
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| author | Jayanath Ananda David Pearson Sarah Hughes |
| author_facet | Jayanath Ananda David Pearson Sarah Hughes |
| author_sort | Jayanath Ananda |
| collection | DOAJ |
| description | Consumer bread storage practices significantly affect the shelf life of bread, which is one of the most wasted food items in households. Addressing consumer bread waste is crucial for reducing overall food waste at home. However, despite the vital role of bread and bakery products in our diets, consumer behaviour regarding freezing bread has received limited attention. This research investigates the connection between bread-freezing habits and household bread waste based on a nationally representative sample of 2033 Australian households. Most households usually purchase white bread, followed by wholemeal bread. Approximately 27 % of respondents indicated that they freeze bread immediately after shopping, while most do not freeze or refrigerate it as the expiry date approaches. The likelihood of freezing bread rises significantly for those who buy larger quantities. Rural and isolated consumers are inclined to freeze bread right after shopping, while those not in the workforce are less inclined. The findings indicate that freezing bread at home effectively reduces bread waste. |
| format | Article |
| id | doaj-art-6ec9ee48c24c4c678505c7cb41fb6d58 |
| institution | Matheson Library |
| issn | 2666-8335 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj-art-6ec9ee48c24c4c678505c7cb41fb6d582025-07-05T04:47:49ZengElsevierFuture Foods2666-83352025-12-0112100698Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread wasteJayanath Ananda0David Pearson1Sarah Hughes2School of Business and Law, CQ University, 120 Spencer Street, Melbourne, VIC 3000, Australia; Corresponding author.School of Business and Law, CQ University, 400 Kent Street, Sydney, NSW 2000, Australia; End Food Waste Australia, Wine Innovation Central building, Waite Campus, Urrbrae, SA 5064, AustraliaEnd Food Waste Australia, Wine Innovation Central building, Waite Campus, Urrbrae, SA 5064, AustraliaConsumer bread storage practices significantly affect the shelf life of bread, which is one of the most wasted food items in households. Addressing consumer bread waste is crucial for reducing overall food waste at home. However, despite the vital role of bread and bakery products in our diets, consumer behaviour regarding freezing bread has received limited attention. This research investigates the connection between bread-freezing habits and household bread waste based on a nationally representative sample of 2033 Australian households. Most households usually purchase white bread, followed by wholemeal bread. Approximately 27 % of respondents indicated that they freeze bread immediately after shopping, while most do not freeze or refrigerate it as the expiry date approaches. The likelihood of freezing bread rises significantly for those who buy larger quantities. Rural and isolated consumers are inclined to freeze bread right after shopping, while those not in the workforce are less inclined. The findings indicate that freezing bread at home effectively reduces bread waste.http://www.sciencedirect.com/science/article/pii/S2666833525001595Food wasteBread wasteStoring practicesOrdered logitBread freezingBehavioural drivers |
| spellingShingle | Jayanath Ananda David Pearson Sarah Hughes Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste Future Foods Food waste Bread waste Storing practices Ordered logit Bread freezing Behavioural drivers |
| title | Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste |
| title_full | Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste |
| title_fullStr | Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste |
| title_full_unstemmed | Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste |
| title_short | Chilling the waste: Analysing household bread-freezing behaviours and their effect on bread waste |
| title_sort | chilling the waste analysing household bread freezing behaviours and their effect on bread waste |
| topic | Food waste Bread waste Storing practices Ordered logit Bread freezing Behavioural drivers |
| url | http://www.sciencedirect.com/science/article/pii/S2666833525001595 |
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