COMMUNICATION OPPORTUNITIES OF MODERNISM IN THE SYSTEM OF MASS COMMUNICATION IN THE SYRIAN ARAB REPUBLIC. PART TWO

The second part of the research continues the study of current problems of modern Syrian painting as a means of communication with the help of the goal was set to explore the visual arts of modern Syria as a means and method of communication with the help of structuralism (distinguishing the directi...

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Bibliographic Details
Main Author: Oksana Kosiuk
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2025-06-01
Series:Інтегровані комунікації
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Online Access:https://intcom.kubg.edu.ua/index.php/journal/article/view/380
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Summary:The second part of the research continues the study of current problems of modern Syrian painting as a means of communication with the help of the goal was set to explore the visual arts of modern Syria as a means and method of communication with the help of structuralism (distinguishing the directions, methods and styles of modernism), semiotic and content analyzes (identifying symbolic units of communication), comparison (studying the process and experiences), modeling (defining the features of movements, directions and styles), etc. The expressionist, futuristic, and surreal factors of the production of modern civilization are under consideration. In the context of cultural research done by T. Hundorova, S. Pavlychko, M. Moklytsia, it was found out that expressionism brings painting closer to journalism due to the incitement of emotions, futurism actually presents art as mass communication, and surrealism testifies to the expressive potentials of the subconscious and the inner world of the producer and the recipient, who were caught in the vortex of geopolitical catastrophes. It has been proven that in the situation of total censorship, which makes presentation by means of verbality impossible, fine art undertakes the mission of publicizing facts, conveying the truth, and finding new ways of communication. It describes how painting in the form of paintings, murals, caricatures, and posters publicizes the terrible state of the Syrian Arab Republic (SAR), which has turned from the cradle of the oldest civilizations into a ruin over the last decade. Even when the engaged media are misleading, culture is not silent. However, "picking up the keys" for reading and perceiving its information is rather challenging. It was found that allegory, as a rule, manifests itself when certain meanings are consciously (rationally) added to the structure of the picture (such stereotypical codification tends to posterity and caricature), the symbol is introduced intuitively (however, it mostly already exists in religious canons), the metaphor is formed paradoxically (in the form of a consistent logic of fastidious associations, reminiscent of a dream or delusion). The level of interpretation depends on the morphological and syntactic parameters of the etymon: the author demonstrates his worldview and the uniqueness of their style; the audience reads the images available to them. In the end, it was determined that the most difficult thing to work with is surrealistic images. However, they are ideologically marked in the Syrian semiosphere. So this highly artistic modern art is relatively readable.
ISSN:2524-2652