Advertising campaign performance evaluation indicators: essential analysis
The current state of the research of the theoretical basis for evaluating the effectiveness of the advertising campaign, presented in the special and scientific literature, is analyzed, the results of which indicate that attention is paid to these issues and problems. At the same time, with regard t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2022-12-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2022-2/Harmider.pdf |
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