THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA
Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers. The implementation of this CRM strategy uses a web-based system that can manage cu...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
University of Brawijaya
2018-05-01
|
| Series: | Jurnal Teknologi Informasi dan Ilmu Komputer |
| Subjects: | |
| Online Access: | https://jtiik.ub.ac.id/index.php/jtiik/article/view/555 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1839640084773601280 |
|---|---|
| author | Shabrina Amatullah Hidayah Syafitri Rizki Delima Ali Ibrahim |
| author_facet | Shabrina Amatullah Hidayah Syafitri Rizki Delima Ali Ibrahim |
| author_sort | Shabrina Amatullah |
| collection | DOAJ |
| description |
Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers. The implementation of this CRM strategy uses a web-based system that can manage customer data, product promotions, product sales data and customer service used for customers. The purpose of the implementation of CRM strategy in information systems is to retain existing customers by increasing customer satisfaction to service. The level of user satisfaction will be known from the questionnaire to be used in the Servqual (Quality of Service) method. With the implementation of Customer Relationship Management strategy in customer service information system expected information and services can be more quickly and easily.
|
| format | Article |
| id | doaj-art-6bf6b992ba3e4c80a30ebf43b4ee5e25 |
| institution | Matheson Library |
| issn | 2355-7699 2528-6579 |
| language | Indonesian |
| publishDate | 2018-05-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Teknologi Informasi dan Ilmu Komputer |
| spelling | doaj-art-6bf6b992ba3e4c80a30ebf43b4ee5e252025-07-03T19:15:18ZindUniversity of BrawijayaJurnal Teknologi Informasi dan Ilmu Komputer2355-76992528-65792018-05-0152295THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYAShabrina Amatullah0Hidayah Syafitri1Rizki Delima2Ali Ibrahim3Universitas SriwijayaUniversitas SriwijayaUniversitas SriwijayaUniversitas Sriwijaya Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers. The implementation of this CRM strategy uses a web-based system that can manage customer data, product promotions, product sales data and customer service used for customers. The purpose of the implementation of CRM strategy in information systems is to retain existing customers by increasing customer satisfaction to service. The level of user satisfaction will be known from the questionnaire to be used in the Servqual (Quality of Service) method. With the implementation of Customer Relationship Management strategy in customer service information system expected information and services can be more quickly and easily. https://jtiik.ub.ac.id/index.php/jtiik/article/view/555CRMCustomer Service Information SystemsCostumer SatisfactionWebService Quality |
| spellingShingle | Shabrina Amatullah Hidayah Syafitri Rizki Delima Ali Ibrahim THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA Jurnal Teknologi Informasi dan Ilmu Komputer CRM Customer Service Information Systems Costumer Satisfaction Web Service Quality |
| title | THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA |
| title_full | THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA |
| title_fullStr | THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA |
| title_full_unstemmed | THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA |
| title_short | THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ONCUSTOMER SERVICE INFORMATION SYSTEM CASE STUDY: CREATIVE HOUSE OGAN ILIR INDRALAYA |
| title_sort | implementation of customer relationship management crm oncustomer service information system case study creative house ogan ilir indralaya |
| topic | CRM Customer Service Information Systems Costumer Satisfaction Web Service Quality |
| url | https://jtiik.ub.ac.id/index.php/jtiik/article/view/555 |
| work_keys_str_mv | AT shabrinaamatullah theimplementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT hidayahsyafitri theimplementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT rizkidelima theimplementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT aliibrahim theimplementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT shabrinaamatullah implementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT hidayahsyafitri implementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT rizkidelima implementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya AT aliibrahim implementationofcustomerrelationshipmanagementcrmoncustomerserviceinformationsystemcasestudycreativehouseoganilirindralaya |