Digital Marketing: Tools, Trends and Perspectives

The article highlights the issues of modern marketing-oriented business response to new challenges associated with the rapid development of information and digital technologies and digitalization of the population. The purpose of the article is to highlight the results of researchers' approache...

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Bibliographic Details
Main Authors: Iryna Polishchuk, Yuriy Dovhan, Oksana Yakushevska, Larysa Dovhan, Oksana Kravchenko, Viktoriia Petrova
Format: Article
Language:English
Published: Anhalt University of Applied Sciences 2025-04-01
Series:Proceedings of the International Conference on Applied Innovations in IT
Subjects:
Online Access:https://icaiit.org/paper.php?paper=13th_ICAIIT_1/5_4
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