Keputusan Berkunjung Pada Destinasi Wisata : Peran Aksesibilitas, Digital Marketing dan Fasilitas
The purpose of this study was to determine the effect of accessibility, digital marketing, and facilities on the decisions to visit partially and simultaneously. The type of research used is quantitative. The method used in this research was descriptive and verification method. The sample or respon...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2024-10-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Subjects: | |
| Online Access: | http://103.174.114.164/index.php/Manajemen/article/view/7992 |
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| Summary: | The purpose of this study was to determine the effect of accessibility, digital
marketing, and facilities on the decisions to visit partially and simultaneously. The
type of research used is quantitative. The method used in this research was descriptive
and verification method. The sample or respondents in this study were adjusted to be
100 people (tourists). This makes it easier to process data and for better test results. In
collecting data using documentation and questionnaire techniques. The questionnaire
scale used was an interval scale of 1 to 10. The calculation to test the proposed
hypothesis uses multiple linear regression analysis with the help of the SPSS for
windows version 25 application. The results show: (1) Accessibility, digital
marketing, and facilities affect the decisions to visit at the Balong Dalem tourist
attraction. This means that every change in the decisions to visit is influenced by
factors of accessibility, digital marketing, and facilities, (2) Accessibility has a positive
and significant effect on the decisions to visit the Balong Dalem tourist attraction.
This means that proper accessibility can increase the decisions to visit, (3) Digital
marketing has a positive and significant effect on the decisions to visit the Balong
Dalem tourist attraction. This means that effective digital marketing can improve
visiting decisions, and (4) Facilities have a positive and significant effect on decisions
to visit Balong Dalem tourism objects. This means that complete facilities can
improve visiting decisions
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| ISSN: | 2528-0597 2580-5428 |