Organization of marketing pricing at a railway enterprise that affects the innovation potential
The scientific article substantiates the expediency of to set a price for a certain product in order to achieve economic efficiency. Highlighted the scientific and methodological aspects of pricing for the Dnipro-Kyiv railway trip from the Ukrzaliznytsia enterprise, which affects its marketing innov...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2024-06-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2024-1/Kasian.pdf |
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| Summary: | The scientific article substantiates the expediency of to set a price for a certain product in order to achieve economic efficiency. Highlighted the scientific and methodological aspects of pricing for the Dnipro-Kyiv railway trip from the Ukrzaliznytsia enterprise, which affects its marketing innovation potential. The development of simulation economic and mathematical models contributes to a more advanced mechanism of resource saving, in particular, energy resources, which is very relevant in the current conditions of rising energy prices. The increase in diffusion of innovations requires the definition of mechanisms and methods to increase transparency and economic justification of transition of most industrial enterprises to the innovative type of economic development. Defined the number of passengers transported by means of transport in 2022 (January). The company selected for the research and pricing is the joint stock company “Ukrainian Railways”, abbreviated as “Ukrzaliznytsia”. The company's mission is to create the most comfortable conditions for travelling long distances. Demand for rail passenger transport in Ukraine varies depending on the season, route and other factors. Established, that price of a transport service is most influenced by the demand for similar products, cost and competitiveness. When analyzing the costs, it was found that a minimum of UAH 14,583 is spent per trip. Assumed that the company’s goal is to generate UAH 10 million per year. Offered an adaptive pricing methodology for transport companies. It is built in several stages. Marketing innovation potential of enterprises depends on the market capacity, as an economic category reflecting the maximum possibility of realization of the selected type of innovative products in a given market. |
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| ISSN: | 2415-3974 2664-2670 |