ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS
Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce) and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular...
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Main Authors: | Logica BANICA, Victoria-Mihaela BRINZEA, Magdalena RADULESCU |
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Format: | Article |
Language: | English |
Published: |
University of Pitesti
2015-12-01
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Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
Subjects: | |
Online Access: | http://economic.upit.ro/repec/pdf/2015_3_5.pdf |
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