The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions
Due to the fact that the majority of goods and services are produced in the same technological environment, possess similar design and can hardly be distinguished by their technical characteristics and assessed by manufacturer and trade outlets in a similar way it becomes necessary to mention in tra...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2024-01-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1850 |
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