Shifting roles of public relations professionals in artificial intelligence technology era: Case study of XY PR and digital agency
The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2025-06-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/1585 |
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