COHESIVE TIES IN PROMOTIONAL TEXTS: A MULTIMODAL TRANSLATION PERSPECTIVE ON FILM POSTERS
This study considers multimodal texts of film posters in the light of functional pragmatics and intersemiosis. Film posters lie at the intersection of cinematic and advertising discourses, they cross national boundaries promoting films globally. It informs about our investigation of these promotiona...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Volgograd State University
2025-05-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/964-science-journal-of-volsu-linguistics-2025-vol-24-no-2/intercultural-communication-and-comparative-studies-of-languages/2930-pavlina-s-yu-safina-m-r-prasolova-o-d-cohesive-ties-in-promotional-texts-a-multimodal-translation-perspective-on-film-posters |
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