The Decision to Use Halal Cosmetics: Influence of Quality, Benefits, Awareness, and Brand Image
The purpose of this research is to ascertain the influence of brand image-mediated product quality, product benefits, and awareness on travelers' decisions to use halal cosmetics while in Lombok, West Nusa Tenggara. This research is a quantitative study using primary data obtained from distribu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2024-05-01
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| Series: | Journal of Islamic Economic Laws |
| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/jisel/article/view/3769 |
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