APA (7th ed.) Citation

Caesalpinia, N. S., & Suryawardani, B. (2025). Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce? Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University.

Chicago Style (17th ed.) Citation

Caesalpinia, Nisrina Sherin, and Bethani Suryawardani. Utilitarian VS Hedonic Value: Which Is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce? Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, 2025.

MLA (9th ed.) Citation

Caesalpinia, Nisrina Sherin, and Bethani Suryawardani. Utilitarian VS Hedonic Value: Which Is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce? Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, 2025.