Measuring willingness to pay for freshness in perishable goods: An empirical analysis
Understanding consumer behavior toward perishable products is crucial for optimizing food supply chains, minimizing waste, and reducing lost sales. Such knowledge enables retailers to effectively incentivize the purchase of items nearing the end of their shelf life. Although some retailers apply mar...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Sustainability Analytics and Modeling |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667259625000037 |
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