Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained

Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained

As renowned marketing expert Seth Golding stated that the focus of marketing is no longer on the stuff you make, but on the story content you tell. Existing dimensional analyses of digital marketing content on social media are not agreed upon, and lack a universal content categories. Addressing the...

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Bibliographic Details
Main Authors: Yang Liu, Jiaying Wang, Zhijie Zhao
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Social media
digital marketing content dimension framework
theoretically derivation
natural language processing
content analysis
Online Access:https://ieeexplore.ieee.org/document/11059259/
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