The factors influencing user loyalty in virtual green games: An empirical study based on ant forest
As companies ramp up investments in environmental protection, green virtual games such as Ant Forest have gained prominence, making sustained user engagement a critical challenge. This study investigates the factors driving user loyalty in green virtual games by extending the Technology Acceptance M...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825005738 |
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