Evans, E. A., & Ballen, F. H. (2015). Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries.
Chicago Style (17th ed.) CitationEvans, Edward A., and Fredy H. Ballen. Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries, 2015.
MLA (9th ed.) CitationEvans, Edward A., and Fredy H. Ballen. Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries, 2015.
Warning: These citations may not always be 100% accurate.