Understanding the determinants of user choice in ride-hailing motorcycle services: evidence from Indonesia
The expansion of ride-hailing motorcycle services has transformed urban transportation in Indonesia, offering convenience and affordability. However, misalignment between service features and user expectations remains a challenge. This study employs conjoint analysis to identify the most valued attr...
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Main Authors: | Remba Yanuar Efranto, Muhammad Rajab Rahmatan Hidayah |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2025-12-01
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Series: | Urban, Planning and Transport Research |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/21650020.2025.2539145 |
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