The Use of Crisis Communication Strategies by Erigo in Emergency Management and Plagiarism Issues

The Use of Crisis Communication Strategies by Erigo in Emergency Management and Plagiarism Issues

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while...

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Bibliographic Details
Main Authors: Kinkin Yuliaty Subarsa Putri, Luthfi Fazli, Helyana Wulandari, Nada Arina Romli, Wiratri Anindhita
Format: Article
Language:English
Published: Universitas Semarang 2024-12-01
Series:Jurnal the Messenger
Subjects:
crisis communication
social media
brand management
image repair theory
public relations
Online Access:https://journals.usm.ac.id/index.php/the-messenger/article/view/5965
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