Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art

The rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI&#...

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Main Authors: Aulia Ardista Wiradarmo, Hanif Arsyad Azhar
Format: Article
Language:English
Published: Universitas Indraprasta PGRI 2025-07-01
Series:Jurnal Desain
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Online Access:https://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970
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author Aulia Ardista Wiradarmo
Hanif Arsyad Azhar
author_facet Aulia Ardista Wiradarmo
Hanif Arsyad Azhar
author_sort Aulia Ardista Wiradarmo
collection DOAJ
description The rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI's involvement. Grounded in theories of generative art and kitsch, it examines how GenAI evokes both admiration and criticism. Using an explanatory sequential mixed-method approach, a survey of 553 respondents evaluated interest, emotional reactions, and the ability to distinguish AI-generated from human-made artworks. Quantitative data revealed a decline in interest post-disclosure (overall mean: 5.09 to 4.75), while qualitative insights highlighted polarised views on AI’s role in art. Respondents praised GenAI’s technical sophistication and democratising potential but criticised its lack of emotional authenticity. It identifies contrasting perceptions of GenAI in art, emphasising the need for ethical considerations and a redefinition of artistic values as technology reshapes creativity and aesthetic judgement
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spelling doaj-art-43ec8510aa7b4cada2f1af6ecc4f948f2025-08-01T11:57:36ZengUniversitas Indraprasta PGRIJurnal Desain2339-01072339-01152025-07-0112360862210.30998/jd.v12i3.269707261Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated artAulia Ardista Wiradarmo0Hanif Arsyad Azhar1Universitas Prasetiya MulyaUniversitas TelkomThe rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI's involvement. Grounded in theories of generative art and kitsch, it examines how GenAI evokes both admiration and criticism. Using an explanatory sequential mixed-method approach, a survey of 553 respondents evaluated interest, emotional reactions, and the ability to distinguish AI-generated from human-made artworks. Quantitative data revealed a decline in interest post-disclosure (overall mean: 5.09 to 4.75), while qualitative insights highlighted polarised views on AI’s role in art. Respondents praised GenAI’s technical sophistication and democratising potential but criticised its lack of emotional authenticity. It identifies contrasting perceptions of GenAI in art, emphasising the need for ethical considerations and a redefinition of artistic values as technology reshapes creativity and aesthetic judgementhttps://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970generative aigenerative arthuman-ai interactioncreative industries
spellingShingle Aulia Ardista Wiradarmo
Hanif Arsyad Azhar
Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
Jurnal Desain
generative ai
generative art
human-ai interaction
creative industries
title Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
title_full Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
title_fullStr Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
title_full_unstemmed Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
title_short Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
title_sort machine kitsch theory contrasting shifts in public perceptions towards ai generated art
topic generative ai
generative art
human-ai interaction
creative industries
url https://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970
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