Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art
The rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI...
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Universitas Indraprasta PGRI
2025-07-01
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Online Access: | https://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970 |
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author | Aulia Ardista Wiradarmo Hanif Arsyad Azhar |
author_facet | Aulia Ardista Wiradarmo Hanif Arsyad Azhar |
author_sort | Aulia Ardista Wiradarmo |
collection | DOAJ |
description | The rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI's involvement. Grounded in theories of generative art and kitsch, it examines how GenAI evokes both admiration and criticism. Using an explanatory sequential mixed-method approach, a survey of 553 respondents evaluated interest, emotional reactions, and the ability to distinguish AI-generated from human-made artworks. Quantitative data revealed a decline in interest post-disclosure (overall mean: 5.09 to 4.75), while qualitative insights highlighted polarised views on AI’s role in art. Respondents praised GenAI’s technical sophistication and democratising potential but criticised its lack of emotional authenticity. It identifies contrasting perceptions of GenAI in art, emphasising the need for ethical considerations and a redefinition of artistic values as technology reshapes creativity and aesthetic judgement |
format | Article |
id | doaj-art-43ec8510aa7b4cada2f1af6ecc4f948f |
institution | Matheson Library |
issn | 2339-0107 2339-0115 |
language | English |
publishDate | 2025-07-01 |
publisher | Universitas Indraprasta PGRI |
record_format | Article |
series | Jurnal Desain |
spelling | doaj-art-43ec8510aa7b4cada2f1af6ecc4f948f2025-08-01T11:57:36ZengUniversitas Indraprasta PGRIJurnal Desain2339-01072339-01152025-07-0112360862210.30998/jd.v12i3.269707261Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated artAulia Ardista Wiradarmo0Hanif Arsyad Azhar1Universitas Prasetiya MulyaUniversitas TelkomThe rapid integration of Generative Artificial Intelligence (GenAI) into the art world has sparked debates on its authenticity and creative value. This study investigates public perceptions of AI-generated art, focusing on changes in interest and interpretation before and after disclosure of GenAI's involvement. Grounded in theories of generative art and kitsch, it examines how GenAI evokes both admiration and criticism. Using an explanatory sequential mixed-method approach, a survey of 553 respondents evaluated interest, emotional reactions, and the ability to distinguish AI-generated from human-made artworks. Quantitative data revealed a decline in interest post-disclosure (overall mean: 5.09 to 4.75), while qualitative insights highlighted polarised views on AI’s role in art. Respondents praised GenAI’s technical sophistication and democratising potential but criticised its lack of emotional authenticity. It identifies contrasting perceptions of GenAI in art, emphasising the need for ethical considerations and a redefinition of artistic values as technology reshapes creativity and aesthetic judgementhttps://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970generative aigenerative arthuman-ai interactioncreative industries |
spellingShingle | Aulia Ardista Wiradarmo Hanif Arsyad Azhar Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art Jurnal Desain generative ai generative art human-ai interaction creative industries |
title | Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art |
title_full | Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art |
title_fullStr | Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art |
title_full_unstemmed | Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art |
title_short | Machine kitsch theory: Contrasting shifts in public perceptions towards AI-generated art |
title_sort | machine kitsch theory contrasting shifts in public perceptions towards ai generated art |
topic | generative ai generative art human-ai interaction creative industries |
url | https://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/26970 |
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