UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE
Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behaviour. T...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti
2023-12-01
|
| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/RePEc/pdf/2023_2_4.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|