Exploring the Key Drivers of Green Marketing: Factors Influencing Consumer Behavior
Globalization is progressively interconnecting the world, resulting in an ever-increased trade, economic and cultural exchange while also bringing in environmental problems negatively affecting mankind. Consumers and manufacturers are both becoming increasingly sensitive towards the need to switc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2025-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | https://srustimanagementreview.ac.in/public/paperfile/paper-554.pdf |
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