Creating a Buzz: Attracting Sci/Tech Students to the Library!

In the land of the Georgia Tech Yellow Jackets, we are "swarming" the campus with a multi-targeted publicity campaign. The Library's newly formed Information Services Marketing Group has launched several dynamic initiatives in 2005 -- all in an effort to raise the profile of the Libr...

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Bibliographic Details
Main Authors: Mary Axford, Ray Bedner, Cathy Carpenter, Lori Critz, Leslie Madden, Brian Mathews, Crystal Renfro, Joanne Tobin
Format: Article
Language:English
Published: University of Alberta Library 2006-03-01
Series:Issues in Science and Technology Librarianship
Online Access:https://journals.library.ualberta.ca/istl/index.php/istl/article/view/2035
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