From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency

The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using the b...

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Main Authors: Sheela Sundarasen, Farida Saleem
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:International Journal of Financial Studies
Subjects:
Online Access:https://www.mdpi.com/2227-7072/13/2/87
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author Sheela Sundarasen
Farida Saleem
author_facet Sheela Sundarasen
Farida Saleem
author_sort Sheela Sundarasen
collection DOAJ
description The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using the bibliometric analysis, 151 peer-reviewed articles published between 2018 and 2024 were analyzed to identify key research trends, themes, and potential future research. This study finds that social media sentiment plays a crucial role in cryptocurrency price forecasting, with machine learning and natural language processing (NLP) techniques enhancing prediction accuracy. Thematic analysis reveals four primary areas of focus: sentiment analysis and market prediction, machine learning-driven algorithmic trading, blockchain investment risks, and influencer-driven market behavior. This study contributes to the field by consolidating existing social media sentiment and cryptocurrency valuation knowledge, offering insights to investors, regulators, and academics. It highlights the need for future research to integrate multi-platform sentiment analysis, regulatory considerations, and behavioral finance perspectives. These insights are vital for understanding the evolving landscape of digital asset markets and their susceptibility to sentiment-driven speculation.
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series International Journal of Financial Studies
spelling doaj-art-3c51a91b7d2f4c57bbb0ee929b7c2fc32025-06-25T13:56:41ZengMDPI AGInternational Journal of Financial Studies2227-70722025-05-011328710.3390/ijfs13020087From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on CryptocurrencySheela Sundarasen0Farida Saleem1Department of Accounting, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi ArabiaManagement Department, Prince Sultan University, P.O. Box No. 66833, Rafha Street, Riyadh 11586, Saudi ArabiaThe rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using the bibliometric analysis, 151 peer-reviewed articles published between 2018 and 2024 were analyzed to identify key research trends, themes, and potential future research. This study finds that social media sentiment plays a crucial role in cryptocurrency price forecasting, with machine learning and natural language processing (NLP) techniques enhancing prediction accuracy. Thematic analysis reveals four primary areas of focus: sentiment analysis and market prediction, machine learning-driven algorithmic trading, blockchain investment risks, and influencer-driven market behavior. This study contributes to the field by consolidating existing social media sentiment and cryptocurrency valuation knowledge, offering insights to investors, regulators, and academics. It highlights the need for future research to integrate multi-platform sentiment analysis, regulatory considerations, and behavioral finance perspectives. These insights are vital for understanding the evolving landscape of digital asset markets and their susceptibility to sentiment-driven speculation.https://www.mdpi.com/2227-7072/13/2/87cryptocurrencysocial mediasentimentbibliometric analysisTwitter
spellingShingle Sheela Sundarasen
Farida Saleem
From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
International Journal of Financial Studies
cryptocurrency
social media
sentiment
bibliometric analysis
Twitter
title From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
title_full From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
title_fullStr From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
title_full_unstemmed From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
title_short From Tweets to Trades: A Bibliometric and Systematic Review of Social Media’s Influence on Cryptocurrency
title_sort from tweets to trades a bibliometric and systematic review of social media s influence on cryptocurrency
topic cryptocurrency
social media
sentiment
bibliometric analysis
Twitter
url https://www.mdpi.com/2227-7072/13/2/87
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