TheUnipedia.Com: Fit or a Misfit?
This case is based on the entrepreneurial venture of MBA students from Mehran University of Engineering and Technology, named Ali Gohar (CEO) and Mubashsar Qureshi (CTO). Both studied at Cadet College and remembered the struggle they faced when they were looking for pretest preparations for the uni...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2019-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/298 |
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| _version_ | 1839622472264056832 |
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| author | Aamir Saeed Mahnoor Amin Shahnawaz Khan |
| author_facet | Aamir Saeed Mahnoor Amin Shahnawaz Khan |
| author_sort | Aamir Saeed |
| collection | DOAJ |
| description |
This case is based on the entrepreneurial venture of MBA students from Mehran University of Engineering and Technology, named Ali Gohar (CEO) and Mubashsar Qureshi (CTO). Both studied at Cadet College and remembered the struggle they faced when they were looking for pretest preparations for the university admissions. That’s when they partnered to build the Unipedia, an easy way for struggling students to find quality aptitude test preparation at the low prices in comparison to coaching centres. This case is a brief about the online aptitude test preparation services in Pakistan. It will be a quick understanding of the industry dynamics and as to how the customer functions in this industry.
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| format | Article |
| id | doaj-art-3aa9a5d513b74b83b83ae9bd365b676a |
| institution | Matheson Library |
| issn | 2520-4475 2521-9359 |
| language | English |
| publishDate | 2019-06-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj-art-3aa9a5d513b74b83b83ae9bd365b676a2025-07-22T00:00:47ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592019-06-0141TheUnipedia.Com: Fit or a Misfit?Aamir SaeedMahnoor AminShahnawaz Khan This case is based on the entrepreneurial venture of MBA students from Mehran University of Engineering and Technology, named Ali Gohar (CEO) and Mubashsar Qureshi (CTO). Both studied at Cadet College and remembered the struggle they faced when they were looking for pretest preparations for the university admissions. That’s when they partnered to build the Unipedia, an easy way for struggling students to find quality aptitude test preparation at the low prices in comparison to coaching centres. This case is a brief about the online aptitude test preparation services in Pakistan. It will be a quick understanding of the industry dynamics and as to how the customer functions in this industry. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/298Online aptitude test preparation serviceentrepreneurial ventureonline business |
| spellingShingle | Aamir Saeed Mahnoor Amin Shahnawaz Khan TheUnipedia.Com: Fit or a Misfit? International Journal of Experiential Learning & Case Studies Online aptitude test preparation service entrepreneurial venture online business |
| title | TheUnipedia.Com: Fit or a Misfit? |
| title_full | TheUnipedia.Com: Fit or a Misfit? |
| title_fullStr | TheUnipedia.Com: Fit or a Misfit? |
| title_full_unstemmed | TheUnipedia.Com: Fit or a Misfit? |
| title_short | TheUnipedia.Com: Fit or a Misfit? |
| title_sort | theunipedia com fit or a misfit |
| topic | Online aptitude test preparation service entrepreneurial venture online business |
| url | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/298 |
| work_keys_str_mv | AT aamirsaeed theunipediacomfitoramisfit AT mahnooramin theunipediacomfitoramisfit AT shahnawazkhan theunipediacomfitoramisfit |