Sustainable consumer behavior: research through the prism of generational theory
Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-economic and environmental systems.Methods: the study...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2022-10-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/1318 |
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