The Influence of Trust and Service Quality on Loyalty trought Satisfaction as Mediator for BRImo Users

The Influence of Trust and Service Quality on Loyalty trought Satisfaction as Mediator for BRImo Users

This study aims to ascertain how loyalty among BRImo mobile banking users in Sidoarjo is impacted by customer satisfaction and trust. The study looks at how customer satisfaction and trust affect loyalty among BRImo mobile banking users in Sidoarjo. In this study, 121 BRImo mobile banking users were...

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Bibliographic Details
Main Authors: Adinda Putri Kusuma Dewi, Ignatia Martha Hendrati, Wiwik Handayani
Format: Article
Language:Indonesian
Published: Universitas Negeri Semarang 2024-12-01
Series:Management Analysis Journal
Subjects:
loyalty
satisfaction
service quality
trust
Online Access:https://journal.unnes.ac.id/journals/maj/article/view/17045
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https://journal.unnes.ac.id/journals/maj/article/view/17045

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