Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Tamaulipas
2023-12-01
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| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450 |
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| Summary: | The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent varia-bles, the Hierarchical and Non-Hierarchic Cluster analyzes (k-means) required to define the segments were estimated. The data was obtained from the Green Consumption Survey applied to final consu-mers. The results show two typologies of the green consumer: the skeptics, who are characterized by their lack of information and selfish attitude to-wards the environment, and the altruists who stand out for their extensive information and concern for the environment. |
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| ISSN: | 2007-1833 |