Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi

The purpose of this study was to determine some of the effects of bias, namely self-attribution bias on investment decision making, mental accounting on investment decision making, familiarity bias on investment decision making, and risk tolerance on investment decision making. The theory used is be...

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Main Authors: Anthony Holly, Ana Mardiana, Robert Jao, Tripentita Loto Patandianan
Format: Article
Language:English
Published: Universitas Mahasaraswati Denpasar 2025-06-01
Series:Jurnal Inovasi Akuntansi
Subjects:
Online Access:https://e-journal.unmas.ac.id/index.php/jia/article/view/10585
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author Anthony Holly
Ana Mardiana
Robert Jao
Tripentita Loto Patandianan
author_facet Anthony Holly
Ana Mardiana
Robert Jao
Tripentita Loto Patandianan
author_sort Anthony Holly
collection DOAJ
description The purpose of this study was to determine some of the effects of bias, namely self-attribution bias on investment decision making, mental accounting on investment decision making, familiarity bias on investment decision making, and risk tolerance on investment decision making. The theory used is behavioral finance theory and prospect theory. This study used a purposive sampling method in selecting the sample. The sample used was students who joined the capital market study group and an investor at Atma Jaya Makassar University in the 2019-2021 class. Data collection method is done through a questionnaire. The analysis technique used is multiple linear analysis. The results of this study indicate that self-attribution bias has a positive and significant influence on investment decision making, mental accounting has a positive and significant influence on investment decision making, familiarity bias has a positive and significant influence on investment decision making, and risk tolerance has a positive and significant influence on investment decision making.
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publisher Universitas Mahasaraswati Denpasar
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spelling doaj-art-33549a54b45b461d9ca0815d5682d13c2025-07-01T03:59:37ZengUniversitas Mahasaraswati DenpasarJurnal Inovasi Akuntansi2988-15362025-06-013112010.36733/jia.v3i1.1058511288Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan InvestasiAnthony Holly0Ana Mardiana1Robert Jao2Tripentita Loto Patandianan3Universitas Atma Jaya MakassarUniversitas Atma Jaya MakassarUniversitas Atma Jaya MakassarUniversitas Atma Jaya MakassarThe purpose of this study was to determine some of the effects of bias, namely self-attribution bias on investment decision making, mental accounting on investment decision making, familiarity bias on investment decision making, and risk tolerance on investment decision making. The theory used is behavioral finance theory and prospect theory. This study used a purposive sampling method in selecting the sample. The sample used was students who joined the capital market study group and an investor at Atma Jaya Makassar University in the 2019-2021 class. Data collection method is done through a questionnaire. The analysis technique used is multiple linear analysis. The results of this study indicate that self-attribution bias has a positive and significant influence on investment decision making, mental accounting has a positive and significant influence on investment decision making, familiarity bias has a positive and significant influence on investment decision making, and risk tolerance has a positive and significant influence on investment decision making.https://e-journal.unmas.ac.id/index.php/jia/article/view/10585investment decisionsself attribution biasmental accountingfamiliarity biasrisk tolerance
spellingShingle Anthony Holly
Ana Mardiana
Robert Jao
Tripentita Loto Patandianan
Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
Jurnal Inovasi Akuntansi
investment decisions
self attribution bias
mental accounting
familiarity bias
risk tolerance
title Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
title_full Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
title_fullStr Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
title_full_unstemmed Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
title_short Pengaruh Self Attribution Bias, Mental Accounting, Familiarity Bias dan Toleransi Risiko terhadap Pengambilan Keputusan Investasi
title_sort pengaruh self attribution bias mental accounting familiarity bias dan toleransi risiko terhadap pengambilan keputusan investasi
topic investment decisions
self attribution bias
mental accounting
familiarity bias
risk tolerance
url https://e-journal.unmas.ac.id/index.php/jia/article/view/10585
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