Understanding the role of university commitment, socioeconomic background, and brand trust in shaping brand loyalty in Islamic higher education in Indonesia
In the increasingly competitive higher education market, Islamic higher education (IHE) institutions face growing pressure to attract and retain students. Brand loyalty, as a cost-effective competitive advantage, is crucial for IHEs to thrive in this landscape. This study investigates the impact of...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825004770 |
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