Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies

This thematic and text mining analysis interrogates hospital tweets about H1N1 flu and healthcare reform in 2009 using the situational crisis communication theory (SCCT) and manufactured controversies, or casting doubt on scientific and medical consensus to delay or thwart public policy. Hospitals m...

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Main Author: Aimee Kendall Roundtree
Format: Article
Language:English
Published: Ludovika University Press 2018-06-01
Series:KOME: An International Journal of Pure Communication Inquiry
Subjects:
Online Access:http://komejournal.com/files/KOME_AKR.pdf
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author Aimee Kendall Roundtree
author_facet Aimee Kendall Roundtree
author_sort Aimee Kendall Roundtree
collection DOAJ
description This thematic and text mining analysis interrogates hospital tweets about H1N1 flu and healthcare reform in 2009 using the situational crisis communication theory (SCCT) and manufactured controversies, or casting doubt on scientific and medical consensus to delay or thwart public policy. Hospitals minimally responded to both issues and situated themselves as neutral, ambivalent agents separate from the government and skeptics. Tweets that recycled links to news sources inherited limitations that plagued media coverage in their incapacity for quick response. To handle controversies, an adapted SCCT might require more direct and dialogic strategies, as well as defensive and offensive tactics, such as increasing hosted events, outreach, and statements of expert opinion
format Article
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institution Matheson Library
issn 2063-7330
2063-7330
language English
publishDate 2018-06-01
publisher Ludovika University Press
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series KOME: An International Journal of Pure Communication Inquiry
spelling doaj-art-2c5f05a729ef471f8555f34e39c20a452025-07-02T05:04:59ZengLudovika University PressKOME: An International Journal of Pure Communication Inquiry2063-73302063-73302018-06-0161326210.17646/KOME.2018.13Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and ControversiesAimee Kendall Roundtree0Texas State University, U.S.A. This thematic and text mining analysis interrogates hospital tweets about H1N1 flu and healthcare reform in 2009 using the situational crisis communication theory (SCCT) and manufactured controversies, or casting doubt on scientific and medical consensus to delay or thwart public policy. Hospitals minimally responded to both issues and situated themselves as neutral, ambivalent agents separate from the government and skeptics. Tweets that recycled links to news sources inherited limitations that plagued media coverage in their incapacity for quick response. To handle controversies, an adapted SCCT might require more direct and dialogic strategies, as well as defensive and offensive tactics, such as increasing hosted events, outreach, and statements of expert opinionhttp://komejournal.com/files/KOME_AKR.pdfsocial mediacrisis communicationTwittercontroversies
spellingShingle Aimee Kendall Roundtree
Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
KOME: An International Journal of Pure Communication Inquiry
social media
crisis communication
Twitter
controversies
title Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
title_full Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
title_fullStr Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
title_full_unstemmed Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
title_short Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies
title_sort hospital tweets on h1n1 and death panels text mining the situational crisis communication response to health crises and controversies
topic social media
crisis communication
Twitter
controversies
url http://komejournal.com/files/KOME_AKR.pdf
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