Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context
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Main Authors: | Le Chau Tran, Tien Dat Le, Quang Nghia Tran, Ha Chi Le |
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Format: | Article |
Language: | English |
Published: |
Polish Information Processing Society
2022-02-01
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Series: | Annals of computer science and information systems |
Online Access: | https://annals-csis.org/Volume_34/drp/pdf/4759.pdf |
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