THE CONCEPTUAL EVOLUTION OF CRISIS COMMUNICATION IN THE AVIATION INDUSTRY: FROM THE THREAT PARADIGM TO THE OPPORTUNITY PARADIGM
Crisis communication scholarship has increasingly shifted from viewing crises solely as threats (Birkland, 1968; Fearn-Banks, 1996; Seeger at al., 1998; Pearson & Clair, 1998; Heath & Millar, 2004) to organizational well-being toward recognizing them as potential opportunities for learning...
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| Format: | Article |
| Language: | English |
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Association of Social and Educational Innovation
2025-05-01
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| Series: | International Journal of Social and Educational Innovation |
| Subjects: | |
| Online Access: | https://journals.aseiacademic.org/index.php/ijsei/article/view/499 |
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