THE CONCEPTUAL EVOLUTION OF CRISIS COMMUNICATION IN THE AVIATION INDUSTRY: FROM THE THREAT PARADIGM TO THE OPPORTUNITY PARADIGM

Crisis communication scholarship has increasingly shifted from viewing crises solely as threats (Birkland, 1968; Fearn-Banks, 1996; Seeger at al., 1998; Pearson & Clair, 1998; Heath & Millar, 2004) to organizational well-being toward recognizing them as potential opportunities for learning...

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Bibliographic Details
Main Author: Mădălina-Maria TOMA
Format: Article
Language:English
Published: Association of Social and Educational Innovation 2025-05-01
Series:International Journal of Social and Educational Innovation
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Online Access:https://journals.aseiacademic.org/index.php/ijsei/article/view/499
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