Hypocrites of old or water carriers of new era and their invisible victims: Rethinking corporate social responsibility
Modern business results indicate more clearly the increasing negative effects which corporation business strategies, exclusively oriented to making profit, have on population and the planet. Corporative social responsibility (CSR) as a complex system of business and management that balances...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Victimology Society of Serbia and University of Belgrade, Faculty of Special Education and Rehabilitation
2014-01-01
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| Series: | Temida |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/1450-6637/2014/1450-66371404065D.pdf |
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| Summary: | Modern business results indicate more clearly the increasing negative effects
which corporation business strategies, exclusively oriented to making profit,
have on population and the planet. Corporative social responsibility (CSR) as
a complex system of business and management that balances among the economic,
social and ecological objectives of stakeholders is increasingly recommended
as an alternative or integral part of modern business and development
strategies. The role and effectiveness of CSR is becoming the subject of
intense debate between all those who interpret it as hypocritical mercy of
employers and those who see it as a possible paradigm shift in thinking about
more effective social and business development strategies. In this paper the
role of CSR is discussed from the perspectives of Feminist development
economics and Another development strategies, primarily in relation to the
safety of employees and the population. The aim of this paper is to recognise
the role of CSR in reproducing the increasing number of, from the neo-liberal
discourse, still insufficiently visible victims of neoliberal capitalism
using comparative theoretical analysis. The paper further aims to emphasise
the need to redefine the action, evaluation and measurement of CSR in terms
of New economy 2 and Another development. |
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| ISSN: | 1450-6637 |