Developing Weka-Based Image Classification Learning Model: Enhancing Novice Designers’ Recognition of Brand Typicality

Brand typicality is crucial in shaping consumer perceptions of brands and poses challenges for novice designers to capture due to their limited tacit knowledge. Using Weka’s image classification, we developed a brand product classification model. A dataset with 600 images was obtained from Asus and...

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Bibliographic Details
Main Authors: Hung-Hsiang Wang, Ching-Yi Chen
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Engineering Proceedings
Subjects:
Online Access:https://www.mdpi.com/2673-4591/89/1/8
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