A strategic approach to the development of automotive dealerships in a changing market environment
The activities of automotive dealerships need to be strategically adapted to changing market conditions. The article examines the role played by the automotive industry in the Russian economy, presents an analysis of changes in the structure of new car sales in the period from 2021 to 2023.The strat...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Entrepreneurship
2024-02-01
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| Series: | Путеводитель предпринимателя |
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| Online Access: | https://www.pp-mag.ru/jour/article/view/1866 |
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| _version_ | 1839585897273622528 |
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| author | D. V. Kutsyn |
| author_facet | D. V. Kutsyn |
| author_sort | D. V. Kutsyn |
| collection | DOAJ |
| description | The activities of automotive dealerships need to be strategically adapted to changing market conditions. The article examines the role played by the automotive industry in the Russian economy, presents an analysis of changes in the structure of new car sales in the period from 2021 to 2023.The strategic factors that dealerships should consider when choosing a brand are described. The necessity of analyzing the competitive environment is justified, the existing marketing tactics of manufacturers are presented, the importance of the availability of spare parts and opportunities for revenue growth from after sales-service are described. The article emphasizes the need to invest in the reconstruction of dealerships, despite the inevitable financial losses, to ensure the future profitability of the business. The study provides information for players in the Russian automotive industry, helping them to change their strategy for the future development of the company in a changing market environment. |
| format | Article |
| id | doaj-art-2ac82da4b74f4fe4811b9568d26a3b71 |
| institution | Matheson Library |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2024-02-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-2ac82da4b74f4fe4811b9568d26a3b712025-08-03T19:29:31ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2024-02-01171273410.24182/2073-9885-2024-17-1-27-341697A strategic approach to the development of automotive dealerships in a changing market environmentD. V. Kutsyn0Moscow State University of Humanities and EconomicsThe activities of automotive dealerships need to be strategically adapted to changing market conditions. The article examines the role played by the automotive industry in the Russian economy, presents an analysis of changes in the structure of new car sales in the period from 2021 to 2023.The strategic factors that dealerships should consider when choosing a brand are described. The necessity of analyzing the competitive environment is justified, the existing marketing tactics of manufacturers are presented, the importance of the availability of spare parts and opportunities for revenue growth from after sales-service are described. The article emphasizes the need to invest in the reconstruction of dealerships, despite the inevitable financial losses, to ensure the future profitability of the business. The study provides information for players in the Russian automotive industry, helping them to change their strategy for the future development of the company in a changing market environment.https://www.pp-mag.ru/jour/article/view/1866automotive dealershipsdevelopment strategycompetitivenessmarket conditions |
| spellingShingle | D. V. Kutsyn A strategic approach to the development of automotive dealerships in a changing market environment Путеводитель предпринимателя automotive dealerships development strategy competitiveness market conditions |
| title | A strategic approach to the development of automotive dealerships in a changing market environment |
| title_full | A strategic approach to the development of automotive dealerships in a changing market environment |
| title_fullStr | A strategic approach to the development of automotive dealerships in a changing market environment |
| title_full_unstemmed | A strategic approach to the development of automotive dealerships in a changing market environment |
| title_short | A strategic approach to the development of automotive dealerships in a changing market environment |
| title_sort | strategic approach to the development of automotive dealerships in a changing market environment |
| topic | automotive dealerships development strategy competitiveness market conditions |
| url | https://www.pp-mag.ru/jour/article/view/1866 |
| work_keys_str_mv | AT dvkutsyn astrategicapproachtothedevelopmentofautomotivedealershipsinachangingmarketenvironment AT dvkutsyn strategicapproachtothedevelopmentofautomotivedealershipsinachangingmarketenvironment |