Does Economic Motivation Determine the Continuance of Social Media Use? A Technology Continuance Theory Perspective: A Case of Facebook
This study investigates whether economic motivation—specifically through the Facebook Reels monetization feature “Stars”—significantly influences users’ continued engagement with the platform. Drawing on Technology Continuance Theory (TCT), this research integrates financial and social drivers inclu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Program Studi Sistem Informasi, Universitas Islam Negeri Raden Fatah Palembang
2025-06-01
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| Series: | Jurnal Sistem Informasi |
| Subjects: | |
| Online Access: | https://jurnal.radenfatah.ac.id/index.php/jusifo/article/view/27438 |
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